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Selling the Impossible
John Kaplan
其他書名
Professional Sales & Marketing Techniques of a Master Magic Marketer
出版Abracadabra Show Productions Incorporated, 2011
ISBN09868719079780986871900
URLhttp://books.google.com.hk/books?id=WiIF0QEACAAJ&hl=&source=gbs_api
註釋"Professional magician John Kaplan reveals 'real world' marketing techniques, tales and insights from a 30+year career in magic. John has successfully sold his magic services in virtually every market imaginable, including birthday parties, schools, theatres, nightclubs, banquets, tradeshows, television, cruise ships, fairs, festivals, shopping malls, amusement parks, conventions, corporate events, promotions and fundraisers. In the pages of this unprecedented book, John shares the fascinating stories of some of his most memorable sales successes and exactly how they were accomplished..."--Amazon.