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The Awakening of the 'sleeping Partner' at U-Brand
Martin Spraggon
Virginia Bodolica
Nabeela Ali
出版
SAGE
, 2010
ISBN
935150767X
9789351507673
URL
http://books.google.com.hk/books?id=Wjq6swEACAAJ&hl=&source=gbs_api
註釋
This case study relates the story of U-Brand, a new venture resulting from a partnership agreement between two old friends. The partnership operates in the media industry of the United Arab Emirates. It describes the internal and external dynamics surrounding the set-up, evolution and development of U-Brand activities for the period between 2006 and 2009. Although, since its very inception, U-Brand enjoyed a successful start, a series of events and managerial decisions has brought the company on the verge of collapse
