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出版Dame, 2002
主題Business & Economics / Advertising & PromotionBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Franchises
ISBN03241100309780324110036
URLhttp://books.google.com.hk/books?id=WlJEAAAAYAAJ&hl=&source=gbs_api
註釋Franchising helps learners develop a clear, realistic picture of franchising with insights designed to assist those entering the field. The book answers major franchising questions as it explores the franchiser-franchisee relationship using an unique, three-part perspective. Success stories throughout add practical knowledge and industry insights as well. Case studies help the reader analyze franchise situations and develop sound judgement in handling potential issues and problems.