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Broadcast/cable Programming
Susan Tyler Eastman
其他書名
Strategies and Practices
出版Wadsworth Publishing Company, 1993
主題Art / Film & VideoPerforming Arts / Film / GeneralPerforming Arts / Radio / GeneralPerforming Arts / Television / GeneralSocial Science / Media StudiesTechnology & Engineering / GeneralTechnology & Engineering / Television & Video
ISBN05341666289780534166625
URLhttp://books.google.com.hk/books?id=WoGFAAAAIAAJ&hl=&source=gbs_api
註釋This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.