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Madras Cement, Ltd

C. K. PrahaladM. S. KrishnanSanjeev KumarBalaji SudarsananAdarsh PrabhakarRajeev Ved

出版	William Davidson Institute At The University of Michigan, 2010-02-03
主題	Business & Economics / Industries / GeneralTechnology & Engineering / Technical & Manufacturing Industries & Trades
ISBN	16167424969781616742492
URL	http://books.google.com.hk/books?id=WpjJcQAACAAJ&hl=&source=gbs_api

註釋

This case follows the Madras Cement Company's tenacity in its effort to implement a complex computer system to control costs. Madras Cement is a leading cement producer in southern India. the commodity nature of the cement industry makes cost efficiency the most important aspect of competition.