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其他書名
An Integrated Approach
出版Irwin/McGraw-Hill, 1998
主題Business & Economics / Marketing / GeneralBusiness & Economics / Marketing / DirectBusiness & Economics / Marketing / MultilevelBusiness & Economics / Sales & Selling / General
ISBN02561978309780256197839
URLhttp://books.google.com.hk/books?id=WtAkAQAAMAAJ&hl=&source=gbs_api
註釋This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.