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Advertising and Public Relations Research

Donald W. JugenheimerLarry D. KelleyJerry HudsonSamuel Bradley

出版	Routledge, 2015-04-16
主題	Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Economics / General
ISBN	13175073719781317507376
URL	http://books.google.com.hk/books?id=Wu4oCAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.