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Project-Driven Technology Strategy
Robert McGrath, PMP, EVP, MBA
出版Project Management Institute, 2012-07-01
主題Business & Economics / Project Management
ISBN19355897339781935589730
URLhttp://books.google.com.hk/books?id=X-auDgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.