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Modern Management
Samuel C. Certo
S. Trevis Certo
其他書名
Concepts and Skills
出版
Pearson
, 2013-02
主題
Business & Economics / Management
ISBN
1292000090
9781292000091
URL
http://books.google.com.hk/books?id=X-fJMgEACAAJ&hl=&source=gbs_api
註釋
For undergraduate Principles of Management courses.
Core concepts, cutting-edge skill training: transform students into managers.
Modern Management
is a traditionally organized principles of management text that integrates core concepts with cutting-edge skill training-all while keeping the focus on application. The text focuses not only on helping students learn management concepts but also on developing the skills needed to apply to them. Students are able to develop these skills by completing specifically designed innovation learning activities both in the text and through MyManagementLab. This edition provides the latest concepts and empirical research as well as the most recent examples of management in today's business world.