登入選單
返回Google圖書搜尋
其他書名
How to Manage Them Profitably
出版Butterworth-Heinemann, 2000
主題Business & Economics / Customer RelationsBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Sales & Selling / Management
ISBN07506461529780750646154
URLhttp://books.google.com.hk/books?id=X6Cjp12CrzgC&hl=&source=gbs_api
EBookSAMPLE
註釋Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.