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Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities
Stephen McIndoeAndrew Love
出版Ecademy Press, 2012
主題Business & Economics / Industries / Pharmaceutical & BiotechnologyDesign / GeneralDesign / Graphic Arts / Branding & Logo DesignDesign / Graphic Arts / Commercial & CorporateMedical / Health Care DeliveryMedical / PharmacologyTechnology & Engineering / Industrial Design / GeneralTechnology & Engineering / Industrial Design / Packaging
ISBN19087461659781908746160
URLhttp://books.google.com.hk/books?id=X6Y3ZlAKElMC&hl=&source=gbs_api
EBookSAMPLE
註釋Developing and Sustaining Excellent Packaging Labelling and Artwork Capabilities - delivering patient safety, increased return and enhancing reputation. The essential resource for implementing sustainable packaging labelling and artwork capabilities. Foreword by Steve Richmond, Head of Global Packaging, AstraZeneca. The knowledge and expertise contained in this book will help you to understand and deliver the right mix of packaging artwork capabilities for your organisation, in a shorter period of time, at lower cost and with significantly less risk. Inside you will find in-depth discussion on the following topics: The importance of artwork capabilities in delivering today's business strategy, the causes of artwork errors, detailed discussion on each of the elements which go to make up the overall artwork capability, including: business processes; education, training and competence assessment; organisation design; technology and outsourcing, making sustainable improvements happen and future developments.