登入選單
返回Google圖書搜尋
Mass Communication In India
J V Vilanilam
其他書名
A Sociological Perspective
出版SAGE, 2005-11-05
主題Language Arts & Disciplines / Communication StudiesHistory / Asia / India & South AsiaSocial Science / Media Studies
ISBN07619337279780761933724
URLhttp://books.google.com.hk/books?id=XBU6pN7toHsC&hl=&source=gbs_api
EBookSAMPLE
註釋This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author:
- Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication.
- Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling.
- Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication.
- Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century.
- Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.