登入選單
返回Google圖書搜尋
Packaging the Brand
Gavin AmbrosePaul Harris
其他書名
The Relationship Between Packaging Design and Brand Identity
出版Bloomsbury Publishing, 2017-09-07
主題Design / Graphic Arts / GeneralDesign / ProductTechnology & Engineering / Manufacturing
ISBN13500342239781350034228
URLhttp://books.google.com.hk/books?id=XDQxDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.