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Product Leadership
Robert G. Cooper
其他書名
Pathways to Profitable Innovation
出版
Basic Books
, 2005-01-03
主題
Business & Economics / General
ISBN
046501433X
9780465014330
URL
http://books.google.com.hk/books?id=XK-UswEACAAJ&hl=&source=gbs_api
註釋
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services.
Product Leadership
won't just tell you what things are helpful to your company's success. Now it will tell you
how and how much
they help.