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How to Master Digital Promotions

Lisa Harrison

出版	CreateSpace Independent Publishing Platform, 2015-04-21
主題	Business & Economics / Marketing / General
ISBN	15087053999781508705390
URL	http://books.google.com.hk/books?id=XQdnrgEACAAJ&hl=&source=gbs_api

註釋

This book is focused on the specific options available to promote what you do online. It's all very being 'there' but how do you attract people to what you've built? How do you engage and encourage them to consider your goods and/or services? The key elements contained in these pages will show you how to plan your promotional activities; how to implement those activities in a coordinated manner; how to leverage your networks in carrying out that plan; and how to review the results with a view to continuous improvement.