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Shop 'til You Drop
Arthur Asa Berger
其他書名
Consumer Behavior and American Culture
出版Bloomsbury Publishing PLC, 2004-11-26
主題Social Science / Media Studies
ISBN97814616662261461666228
URLhttp://books.google.com.hk/books?id=XT3FAAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.