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Strategic Management
Herbert Sherman
Daniel James Rowley
Barry R. Armandi
其他書名
An Organization Change Approach
出版
University Press of America
, 2006
主題
Business & Economics / General
Business & Economics / Management
Business & Economics / Management Science
Business & Economics / Strategic Planning
Business & Economics / Organizational Behavior
ISBN
0761833641
9780761833642
URL
http://books.google.com.hk/books?id=XU_uAAAAMAAJ&hl=&source=gbs_api
註釋
Strategic Management: An Organization Change Approach examines the art and science of strategic management in businesses and other organizations. Working from an established theoretical base, this new work discusses practical applications of various strategic management philosophies while focusing on strategy as organizational change. Sherman, Rowley, and Armandi outline specific strategies and tactics that managers can use to maximize not only productivity, but also satisfaction in their "human organizations." In an interactive and approachable manner, Strategic Management analyzes the importance of an organization's internal and external environment; explains how to develop an organizational mission, vision, values, and goals; identifies human-level vs. corporate-level strategy choices; and offers advice on how managers can effectively implement their plans. The authors also consider variables that might affect the proposed strategic management approaches, such as international environments, and non-profit, government, and small businesses.