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Organizing Genius

其他書名	The Pursuit of Corporate Creativity
出版	Blackwell, 1992
URL	http://books.google.com.hk/books?id=XUgEzgEACAAJ&hl=&source=gbs_api

註釋Organizing Genius is a pathbreaking study of creativity as well as a blueprint for organizing creative people in a commercial context. It explores ways in which European economies can recapture the vital spark that they need to continue to compete with the prevailing threats in the Far East. Can Europe recapture creative ascendancy? So much is now known about the psychological, social, organizational and economic predictors of innovation, yet so little is being put into practice. Organizing Genius bridges the gap, using case studies of active inventors and researchers, and interviews with managers of creative people from electronics to advertising, from Germany to Silicon Valley. By combining the latest research into innovation and creativity with the day-to-day experiences of managing creative people in commerce, R&D, advertising and design, Thorne explores the processes of acquiring and nurturing creative talent within the organization; indicates proven ways of making creative people productive; shows how organizations should be structured to get the most from creative staff; explains how to reach new solutions within existing resources; and deals with problems and opportunities for companies of all sizes trying to harness and profit from creative people. Organizing Genius is a vital resource for all those charged with the development, management and organization of creative people.