Dr Craig S. Duncan is a sport scientist who believes the more simple the message the better it will be received.

Too often sport scientists do not communicate effectively and this causes negative issues with coaches and athletes. The goal of any sport scientist must be to present what they do in an easily understandable format to best service those that they work with.

This book focuses on a variety of topics in sport science. It is a collection of short chapters that is easy to read and promotes the concept of keeping things simple. Dr Duncan also encourages reflecting on everything we do in order to continually improve our service.