Developments in information and communication technology, human-centered philosophies, globalization, and increasingly complex organizational and labor structure have forced to change the management thought. It became impossible to survive for businesses which can not attune the changes. Businesses are re-questioning their traditional marketing approaches, reviewing their methods and priorities, and showing more interest in productivity, profitability, control, measurement and evaluation topics. Globalization and developments in information and communication technologies have influenced the business manners of businesses. Especially, accounting, finance, marketing and management functions are highly influenced by this process. In this context, in this study, the possible effects of contemporary approaches in business administration on each of the business function.