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Marketing to the New Asia
出版Wiley, 2000
主題Business & Economics / GeneralBusiness & Economics / Consumer BehaviorBusiness & Economics / Decision-Making & Problem SolvingBusiness & Economics / Exports & ImportsBusiness & Economics / ManagementBusiness & Economics / International / MarketingPolitical Science / Public Policy / Economic Policy
ISBN078794663X9780787946630
URLhttp://books.google.com.hk/books?id=XYaRAAAAIAAJ&hl=&source=gbs_api
註釋Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.

To read the first chapter from this book, click here.