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Understanding Creative Business
Jim Shorthose
Neil Maycroft
其他書名
Values, Networks and Innovation
出版
CRC Press
, 2016-02-17
主題
Business & Economics / Education
Business & Economics / General
Art / General
Business & Economics / Economics / General
Business & Economics / Sales & Selling / General
Business & Economics / Organizational Behavior
Sports & Recreation / Business Aspects
Business & Economics / Strategic Planning
Business & Economics / Business Mathematics
Performing Arts / Theater / General
Business & Economics / Leadership
ISBN
1317005074
9781317005070
URL
http://books.google.com.hk/books?id=Xa-XCwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.