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Start at Square One
註釋The most successful nonprofit organizations and institutions rely on seasoned know-how, faithful preparation, and a fervent commitment to the 'process'. For many years, Lynda S Moerschbaecher has unlocked and outlined the simple secrets of this process in nationally recognised seminars. Now, she shares her practiced expertise in the enlightening book. Start at Square One effectively demonstrates that the road to long-term success depends on a sophisticated strategy, a thorough business plan, defined roles, effective marketing, and more. This manual will help you develop a fund-raising strategy sound enough to survive the long haul. Unsuccessful fund raisers concentrate on the ends more than the means, but Lynda Moerschbaecher will put your feet on the Yellow-Brick Road, right at the beginning, on square on.