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Advertising Campaign Strategy
Donald Parente
其他書名
A Guide to Marketing Communication Plans
出版Dryden Press, 2000
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN003021114X9780030211140
URLhttp://books.google.com.hk/books?id=XbVWAAAAYAAJ&hl=&source=gbs_api
註釋This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.