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Big Think Strategy
Bernd Schmitt
其他書名
How to Leverage Bold Ideas and Leave Small Thinking Behind
出版Harvard Business School Press, 2007
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Personal Success
ISBN14221032189781422103210
URLhttp://books.google.com.hk/books?id=XdjZAAAAMAAJ&hl=&source=gbs_api
註釋Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small thinkthe inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.