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Selling and Sales Management

David JobberGeoffrey LancasterKenneth Le Meunier-FitzHugh

出版	Pearson UK, 2019
ISBN	12922050759781292205076
URL	http://books.google.com.hk/books?id=XgGcDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.