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Principles of Marketing
Jay DiamondGerald Pintel
出版Prentice Hall, 1991
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN013714668X9780137146680
URLhttp://books.google.com.hk/books?id=XlzyAAAAMAAJ&hl=&source=gbs_api
註釋An introduction to marketing, this book provides coverage of the fundamentals and offers insights into recent developments. It looks at the characteristics of the target market, examines the development of the marketing mix and discusses ways to get the product to the market.