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International Place Branding Yearbook 2011
Frank M. GoRobert Govers
其他書名
Managing Reputational Risk
出版Springer, 2011-09-29
主題Business & Economics / International / GeneralBusiness & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / LeadershipSocial Science / Human GeographyBusiness & Economics / Human Resources & Personnel ManagementBusiness & Economics / Sales & Selling / General
ISBN02303433259780230343320
URLhttp://books.google.com.hk/books?id=XnPDM3L4uQgC&hl=&source=gbs_api
EBookSAMPLE
註釋The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.