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Export Marketing Strategy
Shaoming ZouDaekwan Kim
其他書名
Tactics and Skills That Work
出版Business Expert Press, 2009-05-01
主題Business & Economics / International / Marketing
ISBN16064900959781606490099
URLhttp://books.google.com.hk/books?id=XoPNYqFRMRoC&hl=&source=gbs_api
EBookSAMPLE
註釋If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.