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What Matters Most

其他書名	How a Small Group of Pioneers is Teaching Social Responsibility to Big Business, and Why Big Business is Listening
出版	Basic Books, 2006
URL	http://books.google.com.hk/books?id=Xrq8zQEACAAJ&hl=&source=gbs_api

註釋For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender ... has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth."--Ben Cohen, Founder, Ben & Jerry's " What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue ... Hollender is a voice of reason in today's important debate on corporate responsibility." - Soundview Speed Reviews.