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Strategic Management
Patrick B. McNamee
其他書名
A PC-based Approach
出版Elsevier Science & Technology Books, 1992
主題Business & Economics / Strategic Planning
ISBN07506050579780750605052
URLhttp://books.google.com.hk/books?id=XzRZAAAAYAAJ&hl=&source=gbs_api
註釋Although the concept of strategic management is widely recognized its practice is still not easy. Strategic Management: A PC-based approach aims to make its use more widespread. This straightforward guide to practical strategic management includes a free disk which will carry out all of the calculations in the text. It will thus enhance the understanding and use of management skills. However the hook has been designed so that it is an integrated text, irrespective of whether the computer disk is used or not. After reading this book the reader should be familiar with the core concepts in strategic management, have a good knowledge of the language of strategy and have the computing skills to develop planning models. Strategic Management: A PC-based approach will be essential reading for all those interested in strategic management, whether they are managers, MBA or final level business studies, accounting and marketing students.