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Can't Buy Me Like
Bob GarfieldDoug Levy
其他書名
How Authentic Customer Connections Drive Superior Results
出版Penguin, 2013-03-07
主題Business & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Customer Relations
ISBN11015953379781101595336
URLhttp://books.google.com.hk/books?id=XzgfT__mA6EC&hl=&source=gbs_api
EBookSAMPLE
註釋Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.