登入選單
返回Google圖書搜尋
Launching New Ventures
Kathleen R. Allen
其他書名
An Entrepreneurial Approach
出版Houghton Mifflin, 2003
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / New Business EnterprisesBusiness & Economics / Small BusinessBusiness & Economics / Strategic Planning
ISBN061821481X9780618214815
URLhttp://books.google.com.hk/books?id=Y29kQAAACAAJ&hl=&source=gbs_api
註釋In "Launching New Ventures," Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen' s own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan--unlike other texts that focus immediately on business plans.