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What's Your Business?
Dr Claire T Tomlins
其他書名
Corporate Design Strategy Concepts and Processes
出版Ashgate Publishing, Ltd., 2014-09-28
主題Business & Economics / Business Communication / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Marketing / General
ISBN14724174619781472417466
URLhttp://books.google.com.hk/books?id=Y4A3BQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an identity to spark the corporate design strategy and creative inputs for marketing purposes; including design management, measurements and IP topics. This book explains to business people, designers and students why design is important and where each of their skills are required within the corporate environment.