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Реклама и продвижение бренда

Thomas C. O'GuinnChris T. AllenRichard J. Semenik

出版	ОЛМА Медиа Групп, 2003-01-01
ISBN	57654339019785765433904
URL	http://books.google.com.hk/books?id=YAbiomVggU8C&hl=&source=gbs_api
EBook	SAMPLE

註釋

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.