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Media, Institutions and Audiences
Nick Lacey
其他書名
Key Concepts in Media Studies
出版Bloomsbury Publishing, 2017-03-14
主題Social Science / Media Studies
ISBN14039904689781403990464
URLhttp://books.google.com.hk/books?id=YBpHEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.