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Business Communication
Carol M. Lehman
Debbie D. DuFrene
出版
Cengage Learning
, 2010-02-19
主題
Business & Economics / Business Communication / General
ISBN
0324782179
9780324782172
URL
http://books.google.com.hk/books?id=YDfYwAEACAAJ&hl=&source=gbs_api
註釋
For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential and more challenging than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
