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Strategic Political Communication
Karen S. Johnson-CarteeGary Copeland
其他書名
Rethinking Social Influence, Persuasion, and Propaganda
出版Rowman & Littlefield, 2004
主題Language Arts & Disciplines / JournalismPolitical Science / Political Process / GeneralPolitical Science / Political Process / Media & InternetSocial Science / Sociology / GeneralSocial Science / Media Studies
ISBN07425288209780742528826
URLhttp://books.google.com.hk/books?id=YMQjDiHYggcC&hl=&source=gbs_api
EBookSAMPLE
註釋To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.