登入選單
返回Google圖書搜尋
The Intimate Supply Chain
David Frederick Ross
其他書名
Leveraging the Supply Chain to Manage the Customer Experience
出版CRC Press, 2008-06-09
主題Business & Economics / Customer RelationsBusiness & Economics / Quality ControlBusiness & Economics / Purchasing & BuyingBusiness & Economics / Economics / GeneralBusiness & Economics / Sales & Selling / GeneralTechnology & Engineering / Environmental / GeneralTechnology & Engineering / Engineering (General)
ISBN14200649839781420064988
URLhttp://books.google.com.hk/books?id=YP7aUuhpGXQC&hl=&source=gbs_api
EBookSAMPLE
註釋The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th