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The Strategy Process
Henry Mintzberg
其他書名
Concepts, Contexts, Cases
出版
Pearson Education
, 2003
主題
Business & Economics / Management
Business & Economics / Strategic Planning
ISBN
027365120X
9780273651208
URL
http://books.google.com.hk/books?id=YVhdhNEi-pwC&hl=&source=gbs_api
註釋
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
