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Strategic Management Cases
Charles W. L. HillGareth R. Jones
其他書名
An Integrated Approach
出版Cengage South-Western, 2010
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN05387523009780538752305
URLhttp://books.google.com.hk/books?id=YZIyPwAACAAJ&hl=&source=gbs_api
註釋This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 30 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text or the core case text.