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Instructor's Manual [for] Strategic Marketing Problems: Cases and Comments, 12th Ed., [by] Roger A. Kerin, Robert A. Peterson
出版Pearson/Prentice Hall, 2009
ISBN01361067739780136106777
URLhttp://books.google.com.hk/books?id=YZmKQwAACAAJ&hl=&source=gbs_api