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Identity, Diversity, And Africa'S Markets

Vijay Mahajan

出版	Pearson Education Incorporated, 2010
URL	http://books.google.com.hk/books?id=YZmlAQAACAAJ&hl=&source=gbs_api

註釋

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Africa & rsquo;s tremendous diversity & mdash;and how it affects your business strategies and operations. While recognizing that markets across Africa have much in common, we cannot gloss over their differences. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans & rsquo; sense of national identity at their peril. If you liked this Element, read more from Vijay Mahajan, including Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421). Available in print and digital formats.