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Building an EBusiness
Elizabeth Eisner Reding
其他書名
From the Ground Up
出版McGraw-Hill, 2001
主題Business & Economics / Marketing / MultilevelBusiness & Economics / Operations ResearchBusiness & Economics / E-Commerce / GeneralComputers / Internet / GeneralComputers / Internet / Web DesignComputers / Electronic Commerce
ISBN00724263659780072426366
URLhttp://books.google.com.hk/books?id=YaZWAAAAYAAJ&hl=&source=gbs_api
註釋This is an e-commerce book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-business. This book integrates and fills the gap between How to Design Web Pages and business and marketing courses. It is not a how-to book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an e-business but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is aimed at those interested in starting an e-business, it makes use of the Web, and assumes little or no Internet knowledge.