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Google圖書搜尋
Concepts of Strategic Management
Fred R. David
出版
Prentice Hall
, 1997
主題
Business & Economics / Management
Business & Economics / Strategic Planning
ISBN
0135654661
9780135654668
URL
http://books.google.com.hk/books?id=YgTYAAAAMAAJ&hl=&source=gbs_api
註釋
A component of Strategic Management by the same author, this text focuses on the study of concepts involved in strategic management. It incorporates three themes: globalization, the natural environment and technology, and presents concepts in strategy formulation, implementation and evaluation.