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Persuasion and Influence in American Life
Gary C. Woodward
Robert E. Denton (Jr.)
出版
Waveland Press
, 2009
主題
Psychology / General
ISBN
1577665716
9781577665717
URL
http://books.google.com.hk/books?id=YhSRNwAACAAJ&hl=&source=gbs_api
註釋
"Persuasion in action is dissected through the fusion of theory and practice in multiple contexts - interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders." "Readers discover that persuasion is an interactive process; it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion."--BOOK JACKET.