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Selling Science in the Age of Newton
Jeffrey R. Wigelsworth
其他書名
Advertising and the Commoditization of Knowledge
出版Ashgate Publishing, Ltd., 2010
主題History / Modern / 16th CenturyBusiness & Economics / Advertising & PromotionScience / History
ISBN14094007519781409400752
URLhttp://books.google.com.hk/books?id=Yi2S_ZiFxaQC&hl=&source=gbs_api
EBookSAMPLE
註釋This work explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers enticed consumers to purchase products relating to science.