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Employer Branding for the Hospitality and Tourism Industry
Sjoerd Gehrels
其他書名
Finding and Keeping Talent
出版Emerald Group Publishing, 2019-07-10
主題Business & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Strategic PlanningBusiness & Economics / Marketing / General
ISBN17897307169781789730715
URLhttp://books.google.com.hk/books?id=YkOaDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.
With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers.
For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.