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Google圖書搜尋
Dictionary of Business
Graham Bannock
出版
Economist
, 2003
ISBN
1861971788
9781861971784
URL
http://books.google.com.hk/books?id=YxuUQgAACAAJ&hl=&source=gbs_api
註釋
Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
