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Visible Signs
David Crow
其他書名
An Introduction to Semiotics in the Visual Arts
出版
Bloomsbury Publishing
, 2015-11-19
主題
Design / Graphic Arts / General
Literary Criticism / Semiotics & Theory
Art / Criticism & Theory
ISBN
1474232442
9781474232449
URL
http://books.google.com.hk/books?id=Z1I3DQAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice.
Visible Signs
tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication.
Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application.
The third edition of
Visible Signs
features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
